Successful Product Launching & Brand Positioning

This interactive course focuses on the key strategic issues and challenges once launching a product and positioning a brand. Various product launch and brand management techniques and tools are being studied in this program for the application of successful projects. You will learn about one of the significant hands-on tools, Brand Positioning Canvas - a guiding tool for an effective product launch and brand positioning. Segmentation, targeting and product positioning are also studied as critical part of a successful product launching and brand positioning.