B.S. Digital Marketing and Social Media (DMSM)

Within the broader field of marketing, there are vast opportunities through social media and digital platforms in today’s world. While general marketing degrees continue to offer excellent career opportunities, the marketing industry exhibits an increased demand for specific digital skills. The Bachelor of Science in Digital Marketing and Social Media (DMSM) at AUIS provides a specialist degree in the field that will experience the strongest future growth in the area of marketing.

Students after completing their academic preparatory program for English can choose this four-year undergraduate degree program that provides students comprehensive coursework and experiential education in digital marketing and social media. The program will prepare students for careers in business and non-business organizations that increasingly use digital channels such as social media, e-commerce portals, and mobile apps in their operations.

The academically rigorous curriculum of the DMSM, following current leading-edge U.S. curricula, integrates theory and practice, and combines fields such as business, communications, and technology with marketing. It aims to develop exemplary digital marketing and social media experts in the region. The theoretical and methodological foundations will prepare students to advance in their careers as well as prepare them for access to advanced degrees in marketing or related fields.