Strategic Marketing

This is a combined course designed to provide a comprehensive view of marketing principles and strategies as well as sales management processes and techniques. Participants will learn the importance of marketing as one of the central functions of the organization and focus on product development, as well as pricing strategies and branding. The program also focuses on understanding long-term thinking and planning, both fundamental to successful sales and marketing campaigns. Sales and marketing skills are increasingly vital in today's competitive and challenging business world. Mastering these in-demand skills will create potential for business growth.