The goal of our identity system is to create a widely recognized, positive image of the University. The most important principles in achieving this are: consistency, frequency and repetition over time. Therefore, despite various personal preferences, it is critical that the University adopts a consistent use of the University’s nameplate, colors and other identity elements, and that the University limits the number and type of variations in use.
The Visual Identity Guide is a manual that provides you with the AUIS graphic identity standards. The purpose of the identity guide is to emphasize the importance of consistently applying these standards to help solidify and reinforce the mission and brand of the University.
For more details, please see the Visual Identity Guide.