Firend Alan Rasch, Associate Professor, Department of Business Administration
Dr. Rasch holds a Ph.D in applied management and decision science (USA). Dr. Rasch is a prominent scholar and expert in Southeast Asian region. His experience as investments banker in California, United States, provides an insight into various industries of the Silicon Valley. Worked as Sr. Management Consultant with McKinsey & Company, KPMG, and Anderson Consulting advising U.S. Fortune 500 companies. Lectured in numerous countries including USA, Korea, Malaysia, Qatar, UAE, and the U.K., in the field international business, entrepreneurship, innovation & technology. 20+ years of experiences in international business, combining both East and West, his insight and interpretation of current and future markets outlooks are of importance to marketers and policy makers in Southeast Asia and an active researcher in the fields of global management and international business activities. Author of two new books on Asian corporate strategy.